Customer conditions
A price can be restricted to a specific group of customers. Buyers who don’t match the condition can’t purchase that price.
The three conditions
Section titled “The three conditions”New customers only
Section titled “New customers only”Only buyers who have never bought from this store can use this price. Useful for first-time discounts or trial-only offers.
Existing customers only
Section titled “Existing customers only”Only buyers who have bought from this store at least once can use this price. Useful for upsells, add-ons, or loyalty discounts.
Churned customers only
Section titled “Churned customers only”Only buyers who had a subscription that’s no longer active (cancelled, ended) can use this price. Useful for win-back offers.
Free purchases don’t count
Section titled “Free purchases don’t count”Free prices don’t make a buyer a customer for these conditions. A buyer whose only purchases on your store are free ones still counts as a new customer (so they can use a New customers only price) and doesn’t count as an existing customer (so they can’t use an Existing customers only price). Paid purchases and access code purchases do count.
Setting a condition
Section titled “Setting a condition”When you create or edit a price, turn on Customer condition and pick one of the three. Save. The condition is checked at checkout — buyers who don’t match are blocked from buying that specific price.
The price stays visible on the storefront with its condition shown. When a buyer who doesn’t match tries to purchase, the system shows them a notice explaining that the price isn’t available to them.